Description
- Research on industry-related topics
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
- Utilize various digital publishing platforms to create structured drafts
- Target content to specific audiences and focus on trending topics
- Incorporate blog and social media posts in both websites and social media platforms like
- Facebook or LinkedIn
- Conduct keyword research and employ SEO best practices to optimize content
- Analyse web traffic to measure the success of the content (e.g. conversion and bounce rates)